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Larry Ellison unveils Oracle Public Cloud, claims no one will be locked in

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Oracle said this week that it's building a cloud service to host many of its key software products, including Java, database, middleware and CRM. As if anticipating concerns that the aptly named Oracle Public Cloud might be another vehicle for locking customers into Oracle software, though, CEO Larry Ellison tore into rival Salesforce.com, claiming Oracle will differentiate itself with industry standards and support for “full interoperability with other clouds and your data center on premise.”

The Oracle Public Cloud is a broad mix of platform-as-a-service and software-as-a-service, and a potential competitor to Salesforce, Microsoft, and others. The Oracle Fusion CRM Cloud Service and Oracle’s workforce management tools are already available, while the database and Java services, as well as a new business-focused social network, will be released “under controlled availability in the near future,” Oracle says. Oracle boasts the Public Cloud will provide “all the productivity of Java, without the IT,” and “the Oracle database you love, now in the cloud.”

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